Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Every hero photo and headshot on your site is a missed keyword opportunity if the alt text just says "image1.jpg". Write it like you're describing the photo to someone on the phone - what it shows, where, and who's in it.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
Bounce Rate
The percentage of visitors who land on your site and leave without clicking anything else. A high bounce rate tells Google your site didn't answer what the visitor was looking for. Fast load times, clear headlines, and relevant content keep people on the page.
Canonical URL
The preferred version of a web page when multiple URLs show the same content. Without it Google gets confused about which version to rank. A canonical tag tells Google 'this is the one that counts.'
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