Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
Most broker sites have almost none - which is exactly why one from your local Chamber of Commerce, an industry directory like the MFAA, or a journalist you've spoken to actually moves the needle instead of getting lost in the noise.
Why Google Doesn't Rank Broker Websites
If someone searched mortgage broker plus your suburb right now, would they find you? Most brokers land on page two or nowhere. Here's exactly why.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Bounce Rate
The percentage of visitors who land on your site and leave without clicking anything else. A high bounce rate tells Google your site didn't answer what the visitor was looking for. Fast load times, clear headlines, and relevant content keep people on the page.
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