Domain Authority
A score between 1 and 100 that estimates how likely your website is to rank on Google. New sites start low. It builds over time through quality content, backlinks, and technical health. You can't buy it - you earn it.
A brand-new broker site is competing against aggregators and established brokerages with a decade of authority behind them - this is why local, specific keywords beat broad ones early on.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
Bounce Rate
The percentage of visitors who land on your site and leave without clicking anything else. A high bounce rate tells Google your site didn't answer what the visitor was looking for. Fast load times, clear headlines, and relevant content keep people on the page.
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