Google Business Profile
Your free listing on Google Maps and local search results. For mortgage brokers this is often more important than your website ranking - it's the first thing borrowers see when they search 'mortgage broker [suburb].' Photos, reviews, and regular posts all improve it.
For a lot of brokers this listing gets seen before the website does. An unclaimed or half-filled-out profile is losing you calls to a competitor three suburbs over whose profile actually looks alive.
Why Google Doesn't Rank Broker Websites
If someone searched mortgage broker plus your suburb right now, would they find you? Most brokers land on page two or nowhere. Here's exactly why.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
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