H1 / Heading Tags
Headings are how you structure a page for both readers and Google. Your H1 is the main page title - there should only be one per page. H2s are your section headings, like chapters in a book. H3s sit underneath H2s as sub-sections. Google reads this hierarchy to understand what your page is about and how it's organised. Most broker sites either have no H1, or use it for their business name - which tells Google nothing useful.
"Welcome to Smith Finance" as an H1 tells Google nothing about what you do or where. "Mortgage Broker in Parramatta" does both in five words.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
Bounce Rate
The percentage of visitors who land on your site and leave without clicking anything else. A high bounce rate tells Google your site didn't answer what the visitor was looking for. Fast load times, clear headlines, and relevant content keep people on the page.
Not sure where you stand?
Send us your website URL. We'll run a free high-level audit and tell you exactly where you sit - no pitch, no obligation.
Request a free audit