Meta Description
The short paragraph that appears below your page title in Google search results. It doesn't directly affect your ranking but it affects whether people click. A well-written meta description can dramatically improve your click-through rate.
Two brokers can rank next to each other on the same results page - the one with a description that actually says what a borrower gets is the one that gets the click.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
Bounce Rate
The percentage of visitors who land on your site and leave without clicking anything else. A high bounce rate tells Google your site didn't answer what the visitor was looking for. Fast load times, clear headlines, and relevant content keep people on the page.
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