Meta Title
The clickable blue headline that appears in Google search results. It's one of the most important on-page SEO elements. Most broker sites just use their business name - which wastes a prime opportunity to tell Google and borrowers exactly what you do and where you do it.
"Smith Finance - Home" as a title wastes the single most important piece of on-page SEO real estate you have. "Mortgage Broker Parramatta | Smith Finance" does the actual job.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
Bounce Rate
The percentage of visitors who land on your site and leave without clicking anything else. A high bounce rate tells Google your site didn't answer what the visitor was looking for. Fast load times, clear headlines, and relevant content keep people on the page.
Not sure where you stand?
Send us your website URL. We'll run a free high-level audit and tell you exactly where you sit - no pitch, no obligation.
Request a free audit