Off-Page SEO
Everything outside your website that affects your rankings - primarily backlinks from other sites. Off-page SEO builds your domain's reputation and authority in Google's eyes. It takes time and can't be faked sustainably.
You can have the fastest, best-written broker site in your suburb and still lose to a slower one with more genuine local backlinks - this is the half of SEO that happens off your own pages.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
Bounce Rate
The percentage of visitors who land on your site and leave without clicking anything else. A high bounce rate tells Google your site didn't answer what the visitor was looking for. Fast load times, clear headlines, and relevant content keep people on the page.
Not sure where you stand?
Send us your website URL. We'll run a free high-level audit and tell you exactly where you sit - no pitch, no obligation.
Request a free audit