On-Page SEO
Everything on your website that affects your rankings - headings, content, images, internal links, meta titles, page speed, and more. On-page SEO is what you control directly. It's the foundation everything else is built on.
This is the part entirely within your control - no backlinks, no reviews, no luck required. A broker site with weak on-page SEO is leaving free ranking improvements on the table.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
Bounce Rate
The percentage of visitors who land on your site and leave without clicking anything else. A high bounce rate tells Google your site didn't answer what the visitor was looking for. Fast load times, clear headlines, and relevant content keep people on the page.
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