Organic Traffic
Visitors who find your website through unpaid search results. Unlike Google Ads where you pay per click, organic traffic is free once you've earned the ranking. It compounds over time - the longer you invest in SEO the more it returns.
Every dollar you're not paying Google for a click on an organic visitor is a dollar of margin back in your trail commission over the life of that loan.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
Bounce Rate
The percentage of visitors who land on your site and leave without clicking anything else. A high bounce rate tells Google your site didn't answer what the visitor was looking for. Fast load times, clear headlines, and relevant content keep people on the page.
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