PageSpeed Score
A score out of 100 that measures how fast your website loads, tested by Google's Lighthouse tool. A score below 70 on mobile is a problem - slow sites rank lower and lose visitors before the page finishes loading. Most broker websites score under 60.
A borrower on their phone in a car park outside an open home won't wait six seconds for your site to load - they'll back out and call whoever loads first.
Why Google Doesn't Rank Broker Websites
If someone searched mortgage broker plus your suburb right now, would they find you? Most brokers land on page two or nowhere. Here's exactly why.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
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