Schema Markup
Code added to your website that helps Google understand what your content means - not just what it says. For brokers, schema can tell Google your business name, location, opening hours, and reviews. It increases your chances of appearing in rich results and Google's AI overviews.
Schema is how your business shows up correctly when someone asks an AI assistant to find a broker nearby, not just in classic blue-link search - skip it and you're invisible to that entire channel.
Does SEO Still Matter for AI Search? Google's Own Answer
Does SEO still matter for AI search? Google published its own answer. Here's the plain-English summary for mortgage brokers - what actually matters now.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
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