Search Volume
How many times a keyword is searched per month. A keyword with zero search volume isn't worth targeting. A keyword with high search volume but high difficulty isn't worth targeting either. The sweet spot is moderate volume with low difficulty - winnable keywords that real people are actually searching.
Writing a page for a keyword nobody searches is wasted effort no matter how well it's optimised - check volume before you write, not after.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
Bounce Rate
The percentage of visitors who land on your site and leave without clicking anything else. A high bounce rate tells Google your site didn't answer what the visitor was looking for. Fast load times, clear headlines, and relevant content keep people on the page.
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