Sitemap
A file that lists every page on your website and tells Google they exist. Submitting your sitemap to Google Search Console is one of the first things you should do after launching a new site. Without it Google has to find your pages on its own - which can take weeks or months.
A new loan-type or suburb page you just published can sit invisible to Google for weeks without a sitemap telling it the page exists - submitting one turns weeks into days.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
Bounce Rate
The percentage of visitors who land on your site and leave without clicking anything else. A high bounce rate tells Google your site didn't answer what the visitor was looking for. Fast load times, clear headlines, and relevant content keep people on the page.
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