Technical SEO
The behind-the-scenes work that makes your website easy for Google to crawl, read, and rank. Includes page speed, mobile responsiveness, sitemap, robots.txt, schema markup, and core web vitals. You can't see technical SEO on the page - but Google can.
You can write the best content in your market and still rank poorly if the technical foundation underneath it is broken - this is the part most broker sites skip entirely.
Why Google Doesn't Rank Broker Websites
If someone searched mortgage broker plus your suburb right now, would they find you? Most brokers land on page two or nowhere. Here's exactly why.
Alt Text
A written description of an image that search engines read. Google can't see images - it reads the alt text instead. Without it your images are invisible to search engines and you're missing easy ranking opportunities.
Backlink
A link from another website pointing to yours. Google treats backlinks like votes of confidence - the more reputable sites linking to you, the more Google trusts your site. Quality matters far more than quantity. One link from a respected financial publication beats a hundred from random directories.
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